00837nam a2200265 a 4500 vtls000073918 MTX 090120 2007 eng 000 0 eng d 0071105891 / 836.00 201507091056 cat3 201311111423 VLOAD 200901201734 cat4 HF5823 B427 A3 2007 MG000 MG002 Belch, George E. 45759 Advertising and Promotion : An Integrated Marketing Communication / George E. Belch, Michael A. Belch 7th ed. New York : McGraw-Hill, 2007 820 p : ill Advertising 159861 Sales promotion 159933 Communication in marketing 18957 Belch, Michael A, jt. auth 18958 GBE 52961 52961 2018-03-13 00:00:00 HF5823 B427 A3 2007 1000203316 1 2018-03-13 GBE 0 0 0 CGB 0 SP SP GEN 2018-03-13 882.00