Bagozzi, Richard P. <br/><br/>
Principles of marketing management / 
Richard P. Bagozzi 
 - New York :  Macmillan,  1986 
 - 730 p :  ill 
<br/><br/><label>ISBN: </label>0029465818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B34 1986