Kung, Lucy <br/><br/>
Strategic management in the media :   from theory to practice / 
Lucy Kong 
 - Los Angeles :  SAGE,  2008 
 - 248 p :  ill 
<br/><br/><label>ISBN: </label>9781412903134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>P96.M34  / K86 S6 2008