Shoemaker, Stowe <br/><br/>
Marketing  Essentials in Hospitality and Tourism Foundation and Practices / 
Shoemaker, Stowe 
 - Upper Saddle River, NJ :  Prentice-Hall,  2008 
 - 611 p :  ill 
<br/><br/><label>ISBN: </label>0131708279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing.<br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / S559 M6 2008