Media Management : a Casebook Approach 

 - 4th ed 
 - New York :  Lawrence Erlbaum Associates,  2008 
 - 414 p :  ill 
<br/><br/><label>ISBN: </label>0805861971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media--Management
<br/><br/><label>LC Class. No.: </label>P96.M34  / M489 2008