Kotler, Philip <br/><br/>
Marketing Management / 
Philip  Kotler 
 - 13th ed. 
 - New Jersey :  Prentice-Hall,  2009 
 - 816 p :  ill 
<br/><br/><label>ISBN: </label>0131357976 /  760.00 0131357972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K87 M4 2009