Eastman, Susan Tyler <br/><br/>
Media programming :  strategies and practices / 
Susan  Tyler Eastman, Douglas A. Ferguson. 
 - 8th ed 
 - Boston, MA :  Thomson/Wadsworth,  2009 
 - 466 p :  ill 
<br/><br/><label>ISBN: </label>9780495503071 /  635.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning<br/>Mass media--Planning.<br/>Radio programs--Planning
<br/><br/><label>LC Class. No.: </label>PN1992.55  / E13  M4 2009