Media programming
strategies and practices
Eastman, Susan Tyler
creator
Ferguson, Douglas A.
text
Boston, MA
Thomson/Wadsworth
2009
8th ed
monographic
eng
466 p : ill
Susan Tyler Eastman, Douglas A. Ferguson.
Television programs
Planning
Mass media
Planning
Radio programs
Planning
PN1992.55 E13 M4 2009
9780495503071 /
100820
vtls000080768