Smith, Brian D <br/><br/>
Making marketing happen :  how great companies make strategic marketing planning work for them / 
Brian D.    Smith 
 - Oxford :  Elsevier Butterworth-Heinemann,  2005 
 - 377 p :  ill 
<br/><br/><label>ISBN: </label>0750662484 /  1710.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5411  / S643 M3 2005