<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00796nam a2200217 a 4500</leader>
  <controlfield tag="001">vtls000081102</controlfield>
  <controlfield tag="003">MTX</controlfield>
  <controlfield tag="008">100831 2005       a          000   eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0750662484 /</subfield>
    <subfield code="c">1710.00</subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
    <subfield code="a">201506241548</subfield>
    <subfield code="b">cat1</subfield>
    <subfield code="c">201311072257</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="c">201009011453</subfield>
    <subfield code="d">cat7</subfield>
    <subfield code="c">201009010903</subfield>
    <subfield code="d">cat7</subfield>
    <subfield code="y">201008311348</subfield>
    <subfield code="z">cat7</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5411</subfield>
    <subfield code="b">S643 M3 2005</subfield>
  </datafield>
  <datafield tag="093" ind1=" " ind2=" ">
    <subfield code="a">MG001 MG010</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Smith, Brian D</subfield>
    <subfield code="9">86506</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Making marketing happen :</subfield>
    <subfield code="b">how great companies make strategic marketing planning work for them /</subfield>
    <subfield code="c">Brian D.    Smith</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Oxford :</subfield>
    <subfield code="b">Elsevier Butterworth-Heinemann,</subfield>
    <subfield code="c">2005</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">377 p :</subfield>
    <subfield code="b">ill</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Planning</subfield>
    <subfield code="9">153199</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Strategic planning</subfield>
    <subfield code="9">436</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">GBT</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">58814</subfield>
    <subfield code="d">58814</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="r">2018-03-13 00:00:00</subfield>
    <subfield code="o">HF5411 S643 M3 2005</subfield>
    <subfield code="p">1000244838</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-03-13</subfield>
    <subfield code="y">GBT</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CGB</subfield>
    <subfield code="0">0</subfield>
    <subfield code="a">SP</subfield>
    <subfield code="b">SP</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2018-03-13</subfield>
    <subfield code="g">1710.00</subfield>
  </datafield>
</record>
