TY  - BOOK
AU  - Smith,Brian D
TI  - Making marketing happen: how great companies make strategic marketing planning work for them 
SN  - 0750662484 /
AV  - HF5411 S643 M3 2005
PY  - 2005///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Strategic planning
ER  -