@book{58936,
	author = {Shoemaker, Stowe and Lewis, Robert C,},
	title = {Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /},
	publisher = {Pearson/Prentice Hall,},
	year = {2007},
	address = {New Jersey :},
	edition = {4th ed},
	note = {CD-ROM}
}