TY - BOOK AU - Shoemaker,Stowe AU - Lewis,Robert C AU - Yesamich,Peter TI - Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage SN - 0131182401 AV - TX911.3.M3 S559 M3 2007 PY - 2007/// CY - New Jersey PB - Pearson/Prentice Hall KW - Hospitality industry KW - Marketing N1 - CD-ROM ER -