Zeithaml, Valarie A <br/><br/>
Services marketing : integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner 
 - 5th d 
 - Boston :  Irwin/McGraw-Hill,  2009 
 - 708 p 
<br/><br/><label>ISBN: </label>9780071263931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Z45 S8 2009