TY  - BOOK
AU  - Zeithaml,Valarie A
AU  - Bitner,Mary Jo
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780071263931
AV  - HD9980.5 Z45 S8 2009
PY  - 2009///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
ER  -