@book{59296,
	author = {Johansson, Johny K},
	title = {Global marketing : foreign entry, local marketing & global management /},
	publisher = {McGraw-Hill/Irwin,},
	year = {2009},
	series = {McGraw-Hill/Irwin series in marketing},
	address = {New York, N.Y. :},
	edition = {5th ed}
}