Johansson, Johny K <br/><br/>
Global marketing : foreign entry, local marketing & global management / 
Johny K. Johansson 
 - 5th ed 
 - New York, N.Y. :  McGraw-Hill/Irwin,  2009 
 - 662 p 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>9780071263627 0071263624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF1416  / J63 G5 2009