Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler 
 - 12th ed. 
 - New Jersey :  Prentice-Hall,  2008 
 - 557 p :  ill 
<br/><br/><label>ISBN: </label>9780136132370 /  1,060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / K623 P7 2008