Peter, J. Paul <br/><br/>
Marketing Management / 
J. Paul Peter, James H. Donnelly 
 - 8 th ed. 
 - New York :  McGraw-Hill,  2003 
 - 280 p. :  ill 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>9780071107228 /  820.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P478 M3 2007