Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy 
 - 9th ed 
 - Singapore :  Richard D. Irwin,  2009 
 - 784  p 
<br/><br/><label>ISBN: </label>9780071263351 /  820.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / C898 S8 2009