Cravens, David W. creator Piercy, Nigel F jt. auth text eng Singapore Richard D. Irwin 2009 9th ed monographic eng

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784 p David W. Cravens, Nigel F. Piercy Marketing Management Marketing Decision Marketing Management Case studies HF5415.13 C898 S8 2009 9780071263351 / 101022 vtls000082160