Malhotra, Naresh K. <br/><br/>
Malhotra Marketing Research : An Applied Approach / 
Naresh K. Malhotra 
 - 6th ed 
 - Boston :  Pearson,  2010 
 - 929p :  ill 
<br/><br/><label>ISBN: </label>9780136094234 /  800 .00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing -- Management
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M249 M5 2010