Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 4th ed 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2006 
 - 830 p 
<br/><br/><label>ISBN: </label>0131982621 /  660.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M345 2006