Zikmund, William G <br/><br/>
Exploring marketing research / 
William G. Zikmund 
 - 10th ed 
 - Mason, Ohio :  Thomson/South-Western,  2010 
 - 714 p 
<br/><br/><label>ISBN: </label>9780324788617 /  975.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Z54 E4 2010