Kerin, Roger A <br/><br/>
Marketing : the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2007 
 - 2nd ed 
<br/><br/><label>ISBN: </label>9780071106863 /  695.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / K452 M3 2007