Bloom, Paul N. <br/><br/>
Knowledge Development in Marketing : The MSI Experience / 
Paul N. Bloom 
 - Lexington, Mass. :  Lexington Books,  1987 
 - 238 p. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. [211]-227. 
<br/><br/><label>ISBN: </label>0669125814 (alk. paper) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing Science Institute.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / B57