TY  - BOOK
AU  - Bloom,Paul N.
ED  - Marketing Science Institute.
TI  - Knowledge Development in Marketing : The MSI Experience
SN  - 0669125814 (alk. paper)
AV  - HF5415.2 B57
PY  - 1987///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Marketing Science Institute
KW  - Marketing research
N1  - Includes index; Bibliography: p. [211]-227
ER  -