McDaniel, Carl D. Marketing research : the impact of the internet / Carl D. McDaniel - 5th ed - Cincinnati, Ohio : South-Western, 2002 - 682 p : ill CD-ROM (ยืม-คืน ชั้น 1) ISBN: 0324067976 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / M478 M3 2002