Evans, Joel R. <br/><br/>
Principles of marketing / 
Joel R. Evans 
 - 2nd ed. 
 - New York :  Collier Macmillan,  1988 
 - 528 p. :  ill 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0023343400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / E865 1988