TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Principles of marketing
SN  - 0023343400
AV  - HF5415 E865 1988
PY  - 1988///
CY  - New York
PB  - Collier Macmillan
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -