Problems in marketing : applying key concepts and techniques / 
Luiz Moutinho & Charles Chien. 
 - 2nd ed. 
 - London :  Sage Pub.,  2008 
 - 322 p :  ill 
<br/><br/><label>ISBN: </label>9780761971795 /  1,360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M934 P7 2008