TY  - BOOK
AU  - Chien,Charles
TI  - Problems in marketing : applying key concepts and techniques
SN  - 9780761971795 /
AV  - HF5415.13 M934 P7 2008
PY  - 2008///
CY  - London
PB  - Sage Pub.
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -