Lindemann, Jan <br/><br/>
The economy of brands / 
Jan Lindemann 
 - Basingstoke : Palgrave Macmillan, c2010 
 - 183 P :  ill 
<br/><br/><label>ISBN: </label>978023232501 /  1,430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / L56 E3 2010