TY  - BOOK
AU  - Lindemann,Jan
TI  - The economy of brands
SN  - 978023232501 /
AV  - HD69.B7 L56 E3 2010
CY  - Basingstoke : Palgrave Macmillan, c2010
KW  - Brand name products
KW  - Product management
KW  - Branding (Marketing)
ER  -