TY - BOOK AU - Brennan,Ross AU - Canning,Louise AU - McDowell,Raymond TI - Business-to-business marketing T2 - Advanced marketing series SN - 9781412919708 / AV - HF5415.1263 B838 B8 2007 PY - 2007/// CY - London PB - SAGE KW - Industrial marketing KW - Case studies ER -