Duncan, Tom <br/><br/>
Principles of advertising & IMC / 
Tom Duncan 
 - 2nd ed. 
 - Chicago, IL :  McGraw-Hill,  2008 
 - 774 p. :  ill. 
<br/><br/><label>ISBN: </label>9780071274623 /  1,198.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D846 P6 2008