TY  - BOOK
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
SN  - 9780071274623 /
AV  - HF5415.13 D846 P6 2008
PY  - 2008///
CY  - Chicago, IL
PB  - McGraw-Hill
KW  - Branding (Marketing)
ER  -