Reid, Robert D
Hospitality marketing management /
Robert D. Reid, David C. Bojanic
- 5th ed
- Hoboken, N.J. : J. Wiley, 2008
- 626 p. : ill
9780470088586 / 1290.00
Hospitality industry--Marketing
Food service--Marketing
Restaurants--Marketing
TX911.3.M3 / R357 H6 2008