Kurtz, David L. <br/><br/>
Principles of contemporary marketing / 
David L. Kurtz, Boone Kurtz 
 - 15th ed 
 - Australia ; Mason, OH :  South-Western Cengage Learning,  2012 
 - 662 p. :  ill 
<br/><br/><label>ISBN: </label>9780538481779/  1,240.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / K96 P7 2012