TY  - BOOK
AU  - Kurtz,David L.
AU  - Kurtz,Boone
TI  - Principles of contemporary marketing
SN  - 9780538481779/
AV  - HF5415 K96 P7 2012
PY  - 2012///
CY  - Australia ; Mason, OH
PB  - South-Western Cengage Learning
KW  - Marketing
ER  -