TY - BOOK AU - Hutt,Michael D. AU - Speh,Thomas W. TI - Business marketing management : B2B SN - 9780324581638 / AV - HF5415.13 H87 B8 2010 PY - 2010/// CY - Australia PB - South-Western Cengage Learning KW - Industrial marketing KW - Management KW - Case studies ER -