Peter, J. Paul <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul  Peter, James H. Donnelly, Jr 
 - 10th ed 
 - Boston :  McGraw-Hill Irwin,  2011 
 - 830 p. :  ill 
<br/><br/><label>ISBN: </label>9780071221122/  790.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P387 M3 2011