TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H
TI  - Marketing management: knowledge and skills 
SN  - 9780071221122/
AV  - HF5415.13 P387 M3 2011
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -