Pride, William M. <br/><br/>
Marketing Concepts and Strategies / 
William M. Pride, O. C.   Ferrell 
 - 15th ed 
 - Eagan, MN :  Cengage Learning,  2010 
 - 605 p :  ill 
<br/><br/><label>ISBN: </label>9780324834260  1,000.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / P945 M3 2010