TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing Concepts and Strategies
SN  - 9780324834260
AV  - HF5415 P945 M3 2010
PY  - 2010///
CY  - Eagan, MN
PB  - Cengage Learning
KW  - Marketing
ER  -