Kotler, Philip Marketing 3.0 : from products to customers to the human spirit / Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan - Hoboken, N.J. : John Wiley, 2010 - 188 p. : ill ISBN: 9780470598825 / 640.00 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / K68 M3 2010