TY - BOOK AU - Kotler,Philip AU - Kartajaya,Hermawan AU - Setiawan,Iwan TI - Marketing 3.0 : from products to customers to the human spirit SN - 9780470598825 / AV - HF5415 K68 M3 2010 PY - 2010/// CY - Hoboken, N.J. PB - John Wiley KW - Marketing ER -