McQuail, Denis. <br/><br/>
McQuail's Mass Communication Theory / 
Denis McQuail 
 - 4th ed 
 - London :  SAGE Publications,  2000 
 - 542 p 
<br/><br/><label>ISBN: </label>0761965475 /  1,470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication theory.<br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / M478 M3 2000