Wells, William. <br/><br/>
Advertising : Principles and Practice / 
William Wells 
 - 5th ed 
 - New Jersey :  Prentice-Hall,  2000 
 - 562 p :  ill 
<br/><br/><label>ISBN: </label>0130872180 /  770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / W453 A3 2000