McEwen, William J <br/><br/>
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / 
by William J. McEwen 
 - 1st ed 
 - New York :  Gallup,  2005 
 - 135 p :  ill 
<br/><br/><label>ISBN: </label>1595620052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty<br/>Consumers' preferences<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / M414 M3 2005